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Marketing Resources

How to manage business suite


 

Responding to Messages

Step 1. Navigate to your Personal Facebook Profile via this link.
Step 2. Click this icon.

Step 3. Click "Meta Business Suite"

Step 4. Click "Inbox"

Step 5. Respond to ALL messages from Messenger, Instagram and Facebook.

Creating a "story"

Step 1. Click "Create Story"

Step 2. Click "Add photo/video" to select your piece of content

Step 3. Click "Instagram story"

Step 4. Click "Add photo/video" and "Share now" to post.

How to upload content to Google Drive


 

Step 1. Navigate to Google Drive
Step 2. Find the "Club Content" folder


Step 3. Find your club's folder in the Club Content Folder


Step 4. Find the folder for the current year


Step 5. Find the folder for the current month


Step 6. Click "New"


Step 7. Choose "File Upload" and upload the content to this folder.

Social Media Guide


Engage, educate, and provide value to the Bodyfit community through consistent and high-quality content on Instagram and Facebook.

Social Media Requirements
  • Club Manager to post 3 story tiles on Instagram/Facebook per day
  • Weekly Friday Content Calendar uploading to Google Drive
  • Focus on community, education, and value-driven content
Best Practices
  • Keep videos short and engaging (10-15 seconds maximum)
  • Include clear calls to action (e.g., "Book via the Bodyfit App," "Try a Free Session," "Message Us", “Tap here”)
  • Maintain a friendly, professional, and inclusive tone


Content Guide: Easy and Engaging Story Ideas


Community-Focused Content
  • Member Reposts: Always repost tagged member stories!
  • Welcome a New Member: Capture a photo of a new member holding their welcome pack
  • GFI & Members Post-Class: Take a quick group photo after a group fitness class
  • Member Feature - ‘Why I Love Bodyfit’: Record a 10-second testimonial from a member
  • Staff Introductions: Post a photo or video introducing a new PT or MC
Education & Value-Driven Content
  • Group Fitness Class Snippet: Film a 10-15 second highlight of a class in action
  • Personal Trainer Quick Tip: Share a 10-15 second workout tip from a PT with a link to the website
  • Recovery Facilities Showcase: Highlight the sauna, ice bath, or stretching area
  • Crèche Feature: Share a photo of the crèche staff with a link to book via the Bodyfit App
  • PT Exercise Demo: Show a trainer demonstrating a simple workout move
Promotions & Offers
  • Membership & Referral Offers: Club Manager explains current offers in selfie mode
  • GFM Class Announcement: Group Fitness Manager announces a new class 
  • Merchandise Spotlight: Post a photo or video of Bodyfit-branded merch
  • Special Events: Valentines Day, International Women’s Day, Father’s Day etc. Post a story about what is happening at your club for members to get involved - workshops, masterclasses etc.
  • Repost a Feed Post with a CTA: Reshare Bodyfit’s official posts with a link to a free trial or the website
Engagement Boosters
  • MC Making Shakes: Film a quick video of an MC making shakes for members
  • PT & Member Workout: Capture a fun training moment between a PT and a member
  • Challenge of the Week: Ask followers to complete a workout challenge and tag the club
Key Takeaways
  • Keep content simple and engaging
  • Use Instagram story features (polls, Q&A, countdowns) to drive engagement
  • Keep videos under 15 seconds for maximum impact
  • Don’t overthink it! 🙂
Short Summary

Social media is a powerful tool to attract new members, engage the community, and strengthen retention. As a Club Manager, your role extends beyond the gym floor—your online presence helps showcase what makes your club unique.

By posting consistent, engaging, and high-quality content, you:

  • Build a stronger community by highlighting real members and their experiences
  • Increase brand awareness and drive potential new members to visit the club
  • Showcase your team’s expertise in fitness, wellness, and member support
  • Drive bookings and conversions by promoting key offerings like PT services, group fitness, and memberships

This is not about being a content creator -it’s about using simple and effective social media strategies to make your club the best place to train, connect, and grow.